Bold and Unique
Crafted to Perfection
Ron Colón's story began in 2018 when two friends, Thurman Wise and Pepijn Janssens, came together. With over 20 years of combined experience in the spirits industry, Wise and Janssens had spent their careers traveling the globe, introducing brands to emerging markets. In 2018, their work took them on a 22-day, 16-country bar hop across Latin America. During this trip, El Salvador ("Sivar" in slang) caught their attention.
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El Salvador, the smallest country in Central America, is bordered by Honduras, Guatemala, and the Pacific Ocean. The country is home to magnificent volcanoes, world-class surf spots, and exceptional products. El Salvador is renowned for producing some of the finest cane sugar and coffee in the world. This trip sparked a passion to create a product that could showcase the honest, rich, and vibrant spirit of Sivar.
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The local sugarcane is processed through a century-old mill and transformed into molasses. This molasses is then fermented with special yeasts for 36 hours before being distilled in a modern multi-column still. After distillation, the rum is aged in former bourbon white oak barrels. The rums selected for the blend create a rich, complex flavor profile. By combining column-distilled and pot-distilled rums, they achieve a balance of contrasting characteristics that come together to form something truly special. The Salvadoran rum is fruit-forward with a delicate style and a light, dry finish. The addition of Jamaican pot-distilled rums introduces an earthy, warm funk that enhances the overall experience.
